“All In” is the name of AED Cluster Portugal’s current project and is, at the same time, the motto for what is expected from companies and the cluster itself: the strong commitment to capacitate and internationalise the Portuguese business fabric.

With this mission in mind, strengthening relations between AED’s associated SMEs and promoting, engaging and collaborating with some of the world’s leading players is crucial.

Thus, the project defined the following main goals:

• Increase the international exposure of SMEs (especially AED members) located in the regions of the North, Center and Alentejo, promoting recognition in the foreign market of the full offer of their products and services;
• Reinforce the visibility and promotion of the Cluster and its associates on social networks;
• Enhance the success of the internationalization of SMEs in the ASD sectors located in the Northern regions, Centro and Alentejo, with the exploration of new internationalization channels, with an impact on the establishment of new collaborations and / or commercial contacts, also promoting the entry into new geographic markets;
• Increase knowledge of foreign markets and main players in the ASD sectors;
• Strengthen and increase the presence of the Cluster and SMEs (with special emphasis on associates) located in the region of North, Center and Alentejo, with the European clusters of the ASD sectors, with a favorable impact on the strengthening of inter-cluster relations, on the sharing of knowledge / know-how and skills favorable to internationalization, also enhancing the integration of SMEs in new supply chains.

To achieve these objectives, various actions will be implemented, such as an online image and communication campaign, the participation in fairs, seminars and international visits, the advisory work with journalists and/or opinion-makers and, finally, a prospective study aiming to increase knowledge of the markets, thus allowing informed and sustained decisions and choices to be made.

“All In” has a total eligible expense of €369,742.99 financed by COMPETE, according to the notice nº01/SIAC/2019 – Sistema de Apoio a Ações Coletivas.